Condition encountered
A stalled townhome plan with incomplete buildout, distressed finished inventory, and a market story that needed renewed activity and buyer confidence.
← All developments
Development case study
Azalea Square
Port Royal, South Carolina · c. 2012 entry · 2016–2020 documented buildout
Project overview
A distressed townhome development repositioned through rapid sales relaunch, renewed construction, and completion around an attainable coastal-living strategy.
PUD scale31.299 acres
Initial sales velocity20+ sales in 30 days
Same-townhome sales$176.1K → $265K
Nominal same-home increase+50.5%
Recent public resale evidenceUp to $324,950
Role
Distressed inventory acquisition and disposition, sales relaunch, product repositioning, construction restart, development completion, and community marketing.
Strategy
Reprice and reposition existing inventory, create immediate sales velocity, restart construction, and carry the community through completion.
Outcome
More than 20 sales occurred during the first 30 days of the relaunch. Construction restarted and the development was completed. A same-townhome record shows 401 Dante Circle increasing from $176,104 in 2008 to $265,000 in 2025; other recent public records reach approximately $324,950.
Evidence and sources
The $35,000 distressed-pricing reference describes selected finished inventory at entry and must not be presented as a community-wide median. MLS data will establish the full distribution.
Public same-home and recent resale evidence complete; MLS median, PPSF, DOM, concessions, and absorption analysis pending.
Need development or expert consulting?
Engage Billy Gavigan for development strategy, distressed-community turnaround, HOA and declarant-rights matters, or expert-witness work.
Start a conversation